Live Commerce Sdn. Bhd. or our proprietor (“LiveCom” or “we” or “our” or “us” or “LiveCom” or "the Company") we take your privacy and the security of your information very seriously.
The Policy describes the types of information we gather from all User and Registered Member of the Site (“you” or “your”) interacting with the Site, and how we use, transfer, and secure such information. By using any of the services, functions or features provided by LiveCom, either itself or through its affiliates, via the Site, you agree to be bound by this Policy. This Policy does not govern information we receive from third parties who are neither our User or Registered Member. If you do not agree to the terms of this Policy, you are not authorized to use the Site. Each time you use the Site, the current version of this Policy will apply. Accordingly, you should check the date of this Policy (which appears at the top) and review any changes of the Policy from time to time.
‘consent’ of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;
‘personal data’ means any information relating to an identified or identifiable natural person (“data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;
‘personal data breach’ means a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data transmitted, stored or otherwise processed;
‘processing’ means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
We may collect two types of data from you or via third parties may be used by us, or shared with or transferred to third parties (including related companies, third party seller, and companies located both inside and outside your home country): example of personal data included but not limited to:
“Data provided by you” which is information used in order to create an account and “Additional data we receive about you” which is data that is generated from using our Site, which data we store and process.
We collect data you voluntarily provide to us in order to register an account
at the Site.
In general, you provide us with your name and email address in order to create an account and provide you with the necessary access. Your email is used for account recovery purposes as well as for contacting support. Your username is your name.
Additional data may be collected when you use the Site independent of any information you voluntarily enter.
When you use or access the Site, some data is automatically collected. Such data could include your computer's Internet Protocol (“IP”) address (a number that provides an address for your computer), operating system, type and language, device identifier numbers, and the time and date of your use.
We use our own internal and third-party solutions to gather and aggregate analytical data in order to improve the performance, marketing efforts and quality of our products and/or services.
Our Website may use a feature known as cookies which is a small data file stored in
your computer by the Web Browser. Cookies will help us view how you navigate our
Website and identify you when you re-access it. Over and above, cookies primarily
help us to improve our website, enhance our customer relations, personalise offers
to you based on your needs and preferences.
Cookies cannot be used to retrieve data from other cookies which was created by Websites other than ours. Most importantly, cookies will not be able to read data stored in your computer hard drive.
Please note that in the event that sufficient Personal Data is not supplied, or is not satisfactory to us, then your registration of account or transaction may not be accepted or acted upon or your request to browse some information on the Site, or the use of, or subscription to, or purchase of any products and/or services offered by the Company may be denied or affected.
You shall take note that, all the activities may be monitored and recorded. Anyone
using our Site expressly consents to such monitoring and recording.
You agree and give your explicit consent to the Company so the latter can request, collect, use, administrate and operate your personal data for the purpose of providing our product and / or services in accordance to Company’s policies and Company’s applicable laws and regulations. We collect, process, transfer and store personal data solely in connection to your consent and to the legitimate interest arising from the relationship between you and us and in connection.
Processing is necessary for the performance of a contract to which you are party or in order to take steps at the request of you prior to entering into a contract;
Processing is necessary in order to protect the vital interests of the data subject or of another natural person;
Processing is necessary for compliance with a legal obligation to which the controller is subject;
In case we intend to use your personal data for a purpose other than the initial one you have agreed to, we shall provide the data subjects with prior to the actions information and We shall not use the data without your explicit consent, regarding the new purpose.
Your data is collected in order to:
Operate and maintain the you request including accounting, information system management, system testing, maintenance and development, operational, support, customer surveys, customer relations.
Optimize our marketing efforts.
Send you information about new Product and newsletters.
Monitor the usage of our Product and analyze emerging trends.
With your consent, provide you with personalized ads if the Site supports them.
Protect your vital interests and those of others.
For any other purposes that is required or permitted by any law, regulations, guidelines and / or relevant regulatory authorities.
You have the right to:
Request from us access to the personal data that we hold about you in a portable format.
Request from us correction of any collected personal data. The information may include only the subject of your personal data collection.
Receive a copy of your personal data in electronic format.
“The right to be forgotten”- you have the right to request the deletion of your personal data at any time where the retention of such data infringes relevant legislation.
Receive information from Us about Our activities in connection to your personal data, including the purposes of collection and storage, the period of time for storage, the methods of collecting, the presence of automated processing.
Receive your data and transfer them to another administrator.
Delete your account at any time.
Request from us to restrict processing.
Object to processing on any compelling legitimate grounds, to the processing of personal data, where the basis for that processing is either: public interest; or legitimate interests of the controller.
Object to processing for the purposes of direct marketing
Lodge a complaint with a supervisory authority if you consider that there is personal data breach.
To exercise your rights you can always contact us by sending mail to us at
For managing your account information, you can use the profile settings feature in our Site.
We may disclose your personal information to third parties for the purpose stated
above. We may disclose personal information to companies and / or organisations
that act as our agents, contractors, service providers and / or professional advisors.
These third party are not authorized to retain, share, store or use the personal
information for any purposes other than to provide the services they have been
hired to provide. We do not sell trade or otherwise share personal information with
third parties for the marketing purposes of the third party.
We may also elect to transfer your personal information to third parties such as law enforcement agencies and government agencies under special circumstances:
Our Site is not directed towards children, nor does it intend to provide any of the
services or the use of any personal data relating to children under 18 years of age.
We will not be responsible for any unauthorised use of the Services on the Site by yourself, users who act on your behalf or any unauthorised users. It is your responsibility to make your own informed decisions about the use of the Services on the Site and take necessary steps to prevent any misuse of the Services on the Site.
We retain your data for as long as your account is active or is needed for providing
you with our product and / or services.
We will cease to retain your personal data, or remove the means by which the data can be associated with you, as soon as it is reasonable to assume that such retention no longer serves the purposes for which the personal data was collected, and is no longer necessary for any legal or business purpose.
We may hold on to your data for extended periods of time in order to comply with laws, legal requests, governmental investigations, or investigations of possible violations of our terms and policies, or otherwise prevent harm.
We take the security of your personal data very seriously. We use reasonable
administrative, physical, and technical safeguards to secure the personal data you
share with us.
The security of your use of Site relies on your protection of your electronic device. You may not share your instance of the electronic device with anyone. If you believe that an unauthorized access to your instance of the electronic device has occurred, please report it immediately at [**]. You must promptly notify us if you become aware that any information provided by or submitted to your electronic device is lost, stolen, or used without permission.
Please do not share your password with anyone. We will never ask you to send your password or other sensitive information to us in an email, though we may ask you to enter this type of information on the Site.
Any email or other communications purporting to be from us requesting your password or asking you to provide sensitive account information via email, should be treated as unauthorized and suspicious and should be reported to us immediately by email to [**]. If you believe someone else has obtained access to your password, please change it immediately and report it immediately by emailing [**].
In case of personal data breach, we will undertake every possible action in an appropriate and timely manner, to avoid any material or non-material damage to the data subjects. Breaches in the security may include identity theft, identity fraud, limitation of rights, unauthorised access to your account, loss of confidentiality of personal data, etc. As soon as the controller becomes aware of the breach, you and the competent authorities will be notified immediately. You may be asked to follow certain instructions for prevention of breaches including but not limited to password or username change.
To contact us with your questions or comments regarding this Policy or the information collection and dissemination practices of us relevant to your use of the Services, please email us at [email@example.com].